In short, a visual language which is human centred while adaptable, friendly and quality driven at the same time.

The creative team set out to create something which respectfully encompasses the multitude of different voices that creates Spotify. And, to go alongside this collaborative ethos, Spotify Design needed an identity which appealed to it’s design audience while still being true to Spotify’s brand at large. The site hosts the content created by the cross-disciplinary product design community within Spotify, representing a team who seek to build meaningful connections between listeners and creators. Spotify Design allows its designers to tell stories, explore big ideas and energise the creative community with its platform. What started off as a small offshoot has now grown to surpass its team’s expectations, resulting in the new Spotify sub-brand Spotify Design that we’re here to talk about today. Created in 2018, Spotify Design introduced an external website, social media and innovative events to its channels – a way for designers to showcase their work in a complimentary fashion to other designers. Known predominantly for its contributions to music streaming, in the last couple of years, they have also developed a strong role in the global design community with Spotify Design. Spotify has long established itself as a core part of the creative community.

Spotify logo redesign